If you have designed a business website to represent who you are and what you do as well as chosen a web hosting service such as https://www.knownhost.com/, you need to look at ways to increase your web traffic. But, what are the tops tips to increase website traffic by making use of SEO?

Focus your content

Many businesses think that in order to reach maximum clients, a wide variety is needed. That is where the first mistake is made. Potential clients are after one service and one service only – your service. They don’t want to know what degrees you have. They want to know what you can offer them. Keep your business website about your products and services without any strings attached. Remember to focus on what your products will do for them – the benefits.

Permalinks scare customers

Should a customer click on your website and find permalinks that look like quantum physics, they will instantly be scared and move to another site. Apart from that, your website will lose a lot of legitimacy on search engines if you don’t clean up your permalinks.

SEO requires linking to internal and external sources

Linking your blog content and other web pages to relevant internal pages will let customers feel at ease with navigating through your web pages. However, you need to link to external sources as well to give your website additional trust. With that said, you shouldn’t link to just any page. You should link to a page that is as legitimate as you are. 

Your website is there to be updated

You can’t design a website, add one or two blog posts and leave it to gather dust. In order to reach people, get recognized and grow an online presence, you need to be prepared to update your website regularly. Luckily, for the technical updates, your web hosting service is there to tell you what needs to be updated. As far as your blog content, images and overall website look go, you would need to use your own initiative. Clients love seeing fresh content, competitions, sales or something exciting that is about to happen in your business.

Choose a domain name and stick to it

You want people to recognise your business, know your brand and logo by heart and know exactly what to look for when needing your services. With that said, choose a domain name for your business website and stick to it. For SEO purposes, changing your domain name regularly will damage search engines while preventing you from becoming a household name.

Keep it fresh, focus on what matters to your target audience, and reflect on experiences that add value. With the above-mentioned tips at your disposal, you can increase web traffic and get your products or services to the people in need of it the most!

Anurag Choudhari is the co-founder of Geekenized Technologies LLP, a web development & digital marketing agency that helps various SMBs & SMEs in developing & maintaining their online presence.

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