You may have thought that creating your new line of products is a challenging process. Well, it means that you have not tried to create a promotional campaign for it, because you would then know that it requires a lot of effort and imagination. If you are running a start-up then you will have to be the one who also promotes the products, because there is no sense to spend money on hiring a professional doing thing you could also do. You know your clients and you know what strategies work better with them, so there will not be so difficult to do it. And you have the great advantage of finding multiple guidelines online that can help you understand what a promotional campaign implies. This does not have to be daunting. Promote your products without stressing yourself.

Create flyers

If you want to reach to a great number of possible buyers, then you should consider flyer printing because you can spread them in a public space. Flyers are perfect promotional means for start-ups, because they are affordable, and you can print them in great number to share them with as many clients as possible.

Send emails to your clients and partners

Yes, it is that simple, all you have to do is to create an email and send it to your clients and partners for informing them that you are about to launch a new product on the market, that will offer them great benefits. Email marketing is one of the tactics widely used by professionals when they want to promote a product or service, and it has a higher rate of success than a social media campaign. You already know who your potential clients are, so all you have to do is to compose the email and send it.

Write an article on your blog

If you have a website for your company, then you definitely have a blog, and you can use it to promote your products. You should use your blog to offer information about your company and products, because it is the best way to communicate with your clients. And where you count that blogging is a smart SEO strategy. Your blog is accessed only by persons who are interested in buying from a company similar to yours, so make sure you post only content that catches their attention.

Find a brand ambassador

This implies hiring someone to promote your brand, but you will have only advantages if you use this strategy. There are people who reach a specific type of clients and you should find an influencer from your industry and ask them to review your new products and share the review with their readers. Brand ambassadors are persons who can take your products in places where you cannot reach and share them to a public you may not have access. You will have to offer your brand ambassador new products on a regular basis and pay them for promoting your products, but it is totally worth. Do not forget to share the review on social media.

Anurag Choudhari is the co-founder of Geekenized Technologies LLP, a web development & digital marketing agency that helps various SMBs & SMEs in developing & maintaining their online presence.

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