While every one of us has a killer idea for creating an app, realising your vision can be much, much harder than it looks. With a high skill ceiling, a range of variables, and an intimidating amount of legwork required; bringing your own app to market can be difficult. But far from impossible. So, here are some essential questions to ask before you contact a development house or put your hands on the keyboard and begin coding, starting with-

Q: What’s your idea?

First of all, it’s important to ask what your specific idea is and how the software may potentially work. This can be one of the hardest steps in the process as it involves making your ‘vision’ a reality in the clearest language possible. For example, if you decide to create a fitness app or something exercise adjacent, you will want to talk through the five W’s: What does it do, who is going to make it, where will it be useful, when will it be produced by, and-

Q: What’s your value proposition?

Why is it such a useful bit of kit? Being able to articulate this in as few words as possible is essential. This can offer a range of functionality competitors don’t, have a simple interface, offer connectivity with other users, gamify your sessions, and more.

Q: Do I know my market?

If you are keen to create an app that fills a specific need, it is essential to first understand your audience. Take time to review competitors occupying the same space and review how their apps work. Are there elements that are missing, things that can be done better, or – ideally – is there a niche that simply hasn’t been filled yet? While this process can be difficult (and involve a lot of tough critique) putting in the effort can help you come out the other end with a robust, target understanding of your sector?

Q: Can I do it myself?

Even the most talented developer in the world only has so many hours in the day. If you need to move fast, carry out detailed work, or create new tools – working with others can be a massive help. This can be as simple as outsourcing elements to other freelancers or contacting a dedicated software agency and letting them help bring your dream to life.

Q: Do I have a proof of concept?

Arguably one of the most essential steps when it comes to selling your idea, formulating a robust proof of concept idea to present or test can help add value to your final product. This can be a simple, stripped back tool that can be brought ‘in the room’ and allow you to secure funding and interest. Or it can be a chance to realise that your original idea doesn’t hold water, but there’s a more viable road to pursue instead. No matter what you plan to develop your app for, getting it in the hands of people, receiving feedback, and iterating on your design is an essential skill that can truly make a difference when it matters most.

Anurag Choudhari is the co-founder of Geekenized Technologies LLP, a web development & digital marketing agency that helps various SMBs & SMEs in developing & maintaining their online presence.

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