Startup PR is not an easy thing. Everyone seems to be an entrepreneur and there are many companies that have awesome products and services. But the questions is, how can you make your startup to be different? Growing hacking is the answer. You need to gain speed and get the best results in many industries.
What is Growth Hacking?
This is a process of fast experiementation with regards to the marketing channels and the development of the product in order to identify the effective and efficient ways to grow a company.
These growth hackers can be marketers, product managers and engineers that focus on building the base of the product. It’s also good to keep in mind that blockchain pr services are important.
Even AirBnB and Uber used growth hacking in their business.
Make the most out of growth hacking.
Make sure your audience knows what you’re talking about
Education is a huge part of the PR strategy and it’s really important for the startup. When you’re deciding on a purchase decision, 71% of the B2B researchers will look for the basic data, and not going straight to a certain brand. You may want to help prospects with their research and you can answer their questions to do that. This way, you’ll also build confidence in your expertise.
To fill people in, you may want to create engaging content that helps the people understand what you’re doing. You’ll need a content that can fit the entire spectrum of the buying cycle, so go for blog posts and infographics, eBooks and white papers – think about everyone.
Use social media analytics to attract the right people
When talking about public relations, we must talk about the buyer – precisely who he is. B2B buyers aren’t really defined as the B2C ones.
So the question is how you know what people you should attract. You can start by using social media analytics, which is a targeting tool. It gives you details about your industry – insight about the key influencer, the topics that are in trending and new data on audience opportunities.
By using the social media platforms, you’ll get the help in building a solid base of your audiences – this way you’ll create a new buyer person and you’ll see who’s in charge of the company purchase decisions.
Get free tools
Especially because you’re at the startup, you need to make the most out of free tools or low-cost tools.
For example, Google Analytics is an amazing free tool that can really help you. You’ll improve your strategy by using it.
MuckRack is also a great tool that can come in handy for PR professionals. You’ll get to monitor what people are talking about your business and you’ll also get new data about different PR opportunities.
Anurag Choudhari is the co-founder of Geekenized Technologies LLP, a web development & digital marketing agency that helps various SMBs & SMEs in developing & maintaining their online presence.
